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Meghan Tartaglia
Colleen Kirk
CROCS
New Business Goal
Crocs is suffering in sales because they are trying to conquer to many markets. They have shoes for everyone, making there brand to stretched out and unlovable by one single niche. We propose Crocs lessens their target consumer down to one market, that market being kids!
Since Crocs is losing their luster in terms of the older generations, we decided that it would be best to focus solely on the younger age market such as boys and girls ages 3-12.
Crocs have some amazing benefits when it comes to kids and the growth of their little feet. For starters they are slip resistant, easy to get on and off, easy to clean, great for support and long-term use, as well as having air wholes for proper ventilation so that feet stay cool and comfortable.
Now in addition to all the great health reasons, crocs are FUN! Kids love them and they love picking out their favorite color Crocs to wear to school, the beach, the backyard, and even some place nice. With Crocs new furry additions, kids can now enjoy their fun comfy shoes in winter.
By focusing on one market, Crocs has the opportunity to own that market and separate themselves from the rest.
Colleen Kirk
CROCS
New Business Goal
Crocs is suffering in sales because they are trying to conquer to many markets. They have shoes for everyone, making there brand to stretched out and unlovable by one single niche. We propose Crocs lessens their target consumer down to one market, that market being kids!
Since Crocs is losing their luster in terms of the older generations, we decided that it would be best to focus solely on the younger age market such as boys and girls ages 3-12.
Crocs have some amazing benefits when it comes to kids and the growth of their little feet. For starters they are slip resistant, easy to get on and off, easy to clean, great for support and long-term use, as well as having air wholes for proper ventilation so that feet stay cool and comfortable.
Now in addition to all the great health reasons, crocs are FUN! Kids love them and they love picking out their favorite color Crocs to wear to school, the beach, the backyard, and even some place nice. With Crocs new furry additions, kids can now enjoy their fun comfy shoes in winter.
By focusing on one market, Crocs has the opportunity to own that market and separate themselves from the rest.
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